Continuing to drive transformation in the aviation sector, Oman Air’s Digital department recently held its annual workshop. Attended by members of senior leadership and key stakeholders, the workshop reviewed the progress of the company’s ongoing digital transformation strategy and its IT Roadmap for 2023. During 2022, the company accomplished a number of digital initiatives to suppor t its strategic goals . Among them was the restructuring of its Passenger Service System (PSS) to advance its digital retailing capabilities , facilitat ing the initiation of a new i nternet b ooking e ngine and m obile a pp . A N ew Distribution Capability (NDC) so lution was also developed to allow travel agents to deliver rich content and ancillary to customers , while , in order to promote crew and operational efficiency, an elegant Crew Pairing and Fleet Management system with AIMS was established. Further safeguar ding data and cybersecurity, the airline introduced a Privileged Access Management Solution, an enhanced IT Service Continuity initiative and Disaster Recovery Plan. Recently, the company also announced it has joined the International Air Transport Association (IATA) as a founding member of th e pioneering Modern Airline Retailing programme a longside a global consortium of airlines . Leveraging the ‘Offers and Orders’ system , the group intends to spu r technological advancement in the industry and create value for customers by reduc ing the hassles of increasingly complex passenger document checking requirements. Dr. Khalid Al Zadjali, Senior Vice President - Digital at Oman Air, said, “ In th is digital age and in the face of increasing competition , its vital t hat we capitali s e early on advanced technologies in order to stay ahead of the curve. As such, we continue to invest in long-term, sustainable efficiencies, whilst improving IT service delivery right across the organisation, and to our guests. Th is worksho p was a chance for us to reflect on our progress, assess where we are currently, and identify strategic opportunities that will help us to reduce costs, improve operations, and ensure our guests enjoy a seamless and more connected experience through every interaction . ” S treamlining its end-to-end customer touchpoints , Oman Air g uests can now do more than ever via its digital platforms , from booking to check-in, and even selecting their preferred seats and extra baggage online. Meanwhile , the airline contin ues to invest in state-of-the-art technologies, partnering with a growing range of global service providers to meet the rapidly evolving needs of the industry, and travelers.

Oman Air Holidays has announced a strategic partnership with the Jordan Tourism Board to undertake joint promotional activities in Oman and Jordan. The partnership will include a series of co-branded tactical campaigns that aim to position Oman Air Holidays as a preferred provider of international travel packages and encourage those in Oman to visit Jordan during peak season. Oman Air currently operates seven flights a week from Muscat to the Jordanian capital, Amman, which is popular amongst travelers for its spectacular landscape and ancient treasures. Mundher Al Shaikhani, Senior Manager Holidays and Loyalty Programme at Oman Air, said, “Oman and Jordan already enjoy a warm relationship and this partnership seeks to increase value creation for both countries and contribute to our respective tourism agendas. We look forward to working with the Jordan Tourism Board as we continue strengthening our presence across the region, while creating amazing itineraries that offer something completely different to our guests.” Dr. Abed Al-Razzaq Arabiyat Managing Director of Jordan Tourism Board, added, “As we strive to increase Jordan’s competitiveness as a global tourism destination, we are expanding our reach to new and more targeted markets. Our growing touristic relationship with Oman offers many mutual opportunities, and our partnership with Oman Air Holidays is sure to add considerable momentum to our goals.” Oman Air Holidays excels in creating extraordinary travel experiences to some of the world’s most exciting destinations. With a string of recent partnerships, it is strengthening its growing portfolio of packages, which provide excellent value and choice, complemented with the award-winning service and hospitality of Oman Air. Whether a family break, a romantic getaway, or an adventure-packed escape, guests will find a package to suit every taste.